Erick Racedo was born and raised in Los Angeles, CA, where his career in marketing began with cold-calling. Unlike many who treated the process as a numbers game, Erick stood out by taking a genuine interest in the people he spoke with. This authentic approach led to higher sign-ups and established a foundation for his people-focused marketing philosophy.
After relocating to Nashville, TN, Erick discovered search engine optimization (SEO). He recognized SEO as a smarter, more efficient alternative to traditional advertising, helping businesses appear directly in front of people searching for their products or services. This insight sparked a lifelong passion for digital marketing.
Erick’s first professional SEO role was with Spiderhouse, founded by marketing and design expert Mat Marsh. There, he honed his skills before launching his own agency in 2014 with entrepreneur Dan Eddington. Together, they founded The Bird Marketing, which quickly became known for delivering outstanding results.
During this period, Erick trained under Brian Dean, one of the most influential figures in SEO. His results were so impressive that Dean featured his testimonial on the course homepage. He later spoke directly with Brian to share his achievements.
Expanding his expertise, Erick began training in Google Ads, ultimately earning recognition as one of the top 5% of advertisers in the United States.
Erick’s reputation grew, earning him mentions on EvanCarmichael.com and recognition as the #1 SEO writer and #1 business writer for Examiner.com.
In 2015, The Bird Marketing rebranded as Zing Marketing, focusing on the legal industry, a notoriously competitive market. Erick trained under Greg Morrison, one of the most effective SEO experts globally, and began outperforming some of the biggest companies in the U.S., including competing directly with Morgan & Morgan in the Nashville market. His demo websites generated leads passively, and his law firm clients consistently dominated their markets.
In 2024, the company rebranded again as BIG Marketing to serve a wider range of industries. Erick and Dan’s work earned them recognition as “the smartest marketer,” a title acknowledging their innovative contributions to the industry.
Today, BIG Marketing continues to specialize in SEO and Google Ads while also exploring broader opportunities in branding, positioning, sales funnels, and public relations. Erick’s dedication to ongoing education keeps him at the forefront of the industry, learning from global thought leaders such as Koray Tugberk. His career is marked by a consistent drive to innovate, compete, and help businesses achieve measurable growth.
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Welcome to my digital domain! I’m Erick Racedo, and I’m passionate about all things SEO and marketing.
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